The Hard Way Fitness & Performance Coaching
Are you ready to get the body you want, in the time you have, wherever you are?

Our Why

We built this community for one reason—because we needed it. This is a place for people like us: driven, disciplined, and done making excuses. We use what we have, where we are, with the time we've got. No fluff. Just relentless pursuit of the highest level of fitness we can attain and sustain. Together.

What to expect

No ads, no sales funnels, no relentless emails, no magic teas, wraps or protein products being shoved down your throat. A private Social Media hub, training direct to your phone and accountability to do the work.

Principles based, data driven health and fitness using a stack of reliable technology coupled with old school know-how.

Our Clients Results Tell the Story

"Hard Way Fitness took a difficult set of requirements, that limited a lot of common training methods, and found ways and means to still get the job done. Everything I needed was in the palm of my hand with the TrainHeroic app and coaches were on hand for feedback and support

Liam, Retired Engineer Power Generation
"Maintaining fitness was difficult considering my desk job. The discipline and routine of this programme ensured I was fit and ready. Staying disciplined over the programme thought me resilience and there was real accountability. It made showing up for training so much easier and effective".

Eric , Founder Velacor
"Big lifts, big numbers, and big gains. Having a programme tailored to me is an Awesome feeling, TrainHeroic shows me how I'm doing and combining the Hardway Fitness has given me a great awareness of my ability and my potential, kept me very motivated to stay on track."

Jeff, FX Trader
Wsparcie, cenne wskazówki i precyzyjnie opracowany plan treningowy od Hard Way Fitness pomogły mi w przygotowaniach do służby wojskowej i osiągnięciu zamierzonych celów. Łatwo było mi pogodzić pełnoetatową pracę, obowiązki rodzinne i przygotowania do dodatkowej roli w wojsku.

Katarzyna, Wojska Obrony Terytorialnej
"Hardway Fitness has changed my training style to a much more efficient and better method. Using the TrainHeroic app made sessions very easy to follow and kept me accountable. I Would highly recommend Hardway Fitness for all levels of skills and experience."

Susan, KYC Consultant
"I've used the Hard Way Fitness for my training needs for several years now, including before, during and after two pregnancies. It's enabled me to train long term, stay injury free and keep fit. Can't recommend the Hard Way Fitness enough for online training and support."

Agnieszka, Corporate Actions
"Stephen from Hard Way Fitness and I did our Strength and Conditioning, Functional Screening and Personal Training Courses together, he is all about the 'Personal' aspect first and foremost making sure programmes fit and work with you, and training second, not to say the Training isn't also top class".

Michael, Founder Surf'SUP SurfSchool
Stephen at the Hard Way Fitness trained the senior exiles team coming in to help mid-season and got straight into it, feedback was always positive and there was a particular lunging, squatting and push-up sequence the lads won't forget anytime soon. Knows his stuff that's for sure.

Dublin City Exiles Rugby League Team
"Working with the Hard Way Fitness, we focused on using strength training to improve my running abilities, specifically for marathons. The programme and training gave are top class and I was able to improve my time and we worked on some weaker areas too so I felt more confident."

Louise, Lawyer
"4 kids means time is of the essence for me when it comes to training. Hard Way Fitness analysed my week and found two spots for me to train and with a little bit of planning I was able to implement it, the accountability helped a lot. The Programme was exactly what I needed".

Małgorzata, Civil Servant
"Stephen and I were in the same army recruit platoons throughout training and beyond. Stephen always displayed very high levels of fitness and resilience thanks to the way he designed and implemented his own training. A lot of people took notice and he supported many of us in achieving the fitness standards"

Ilze, Emergency Medical Technician
Following basic training, I wanted to build on my fitness gains, Hard Way Fitness took what I knew in terms of calisthenics and ramped it up, I also learned technique and proper form for kettlebell training, sandbags and other equipment in a very short space of time. I know now the standard I need to beat.

Marcin, Soldier
Stephen & I studied at Setanta College for our PT and S&C qualifications, he was all about the detail but keeping things simply and straightforward for clients, he's a strong communicator and knows how to drive a person to the outcome they want, in the time they have"

Philip , Founder Philip Byrne Online Coaching
With a demanding job and three kids, I needed a training solution that was both effective and realistic. Hard Way Fitness is exactly that. The workouts are thoughtfully structured, easy to follow, and push me just the right amount. Stephen’s approach made strength training accessible and sustainable.

Kasia, Vice President Global Bank
Stephen at Hard Way helped me initially to alleviate some back issues I was having with strength training, and then we set about integrating a programme into my unfortunately really busy days, including travelling and all day meetings, conferences and events.

Ada, Independent Non-Exec Director

The Hard Body Code

The Hard Body Code is a proprietary, proven, and powerful system to get the body you want, in the time you have or your money back. We teach and live a lifelong approach to strength, focus, and health inside a supportive, results-driven community.

We don’t do shortcuts, gimmicks, or peddle influencer nonsense. If you want respect here, show up, do the work, and watch what happens. Applications are open. If selected, complete your induction, follow our framework, we will help you integrate it to your life and circumstances.

When you join you’ll gain immediate access to over $10,000 in resources designed to rebuild your body and performance for good. Combined with our expert coaching and a cultivated community pushing you further and keeping you accountable, you cannot fail.

Attitude is more important that your current level of fitness. We look for attitude and aptitude nothing else. We are selective, not exclusive, all are welcome to apply. Today's low price won't last long.

Below is a Sneak Peak Inside the Community that Changes Lives

Apply Today

The Hard Way Fitness & Performance Coaching

Our Why

What to expect

"Hard Way Fitness took a difficult set of requirements, that limited a lot of common training methods, and found ways and means to still get the job done. Everything I needed was in the palm of my hand with the TrainHeroic app and coaches were on hand for feedback and support

"Maintaining fitness was difficult considering my desk job. The discipline and routine of this programme ensured I was fit and ready. Staying disciplined over the programme thought me resilience and there was real accountability. It made showing up for training so much easier and effective".

"Big lifts, big numbers, and big gains. Having a programme tailored to me is an Awesome feeling, TrainHeroic shows me how I'm doing and combining the Hardway Fitness has given me a great awareness of my ability and my potential, kept me very motivated to stay on track."

Wsparcie, cenne wskazówki i precyzyjnie opracowany plan treningowy od Hard Way Fitness pomogły mi w przygotowaniach do służby wojskowej i osiągnięciu zamierzonych celów. Łatwo było mi pogodzić pełnoetatową pracę, obowiązki rodzinne i przygotowania do dodatkowej roli w wojsku.

"Hardway Fitness has changed my training style to a much more efficient and better method. Using the TrainHeroic app made sessions very easy to follow and kept me accountable. I Would highly recommend Hardway Fitness for all levels of skills and experience."

"I've used the Hard Way Fitness for my training needs for several years now, including before, during and after two pregnancies. It's enabled me to train long term, stay injury free and keep fit. Can't recommend the Hard Way Fitness enough for online training and support."

Stephen at the Hard Way Fitness trained the senior exiles team coming in to help mid-season and got straight into it, feedback was always positive and there was a particular lunging, squatting and push-up sequence the lads won't forget anytime soon. Knows his stuff that's for sure.

"Working with the Hard Way Fitness, we focused on using strength training to improve my running abilities, specifically for marathons. The programme and training gave are top class and I was able to improve my time and we worked on some weaker areas too so I felt more confident."

"4 kids means time is of the essence for me when it comes to training. Hard Way Fitness analysed my week and found two spots for me to train and with a little bit of planning I was able to implement it, the accountability helped a lot. The Programme was exactly what I needed".

Stephen & I studied at Setanta College for our PT and S&C qualifications, he was all about the detail but keeping things simply and straightforward for clients, he's a strong communicator and knows how to drive a person to the outcome they want, in the time they have"

Stephen at Hard Way helped me initially to alleviate some back issues I was having with strength training, and then we set about integrating a programme into my unfortunately really busy days, including travelling and all day meetings, conferences and events.

The Hard Body Code

Below is a Sneak Peak Inside the Community that Changes Lives

Strength - Endurance - Performance