Hard Way Fitness Presents Echo Force

Echo Force is a mission-driven, gamified fitness community inspired by the values and structure of elite military units. It combines cutting-edge strength and conditioning programming with team-based challenges to foster camaraderie, purpose, and personal growth among its members. Designed for those seeking meaning, brotherhood, and resilience, Echo Force offers an innovative blend of physical training and mental empowerment.

We limit membership to ensure the highest level of service and personal attention.

Learn more below and join the waiting list when you’re ready.

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Echo Force Membership Benefits

  • Group of soldiers in camouflage uniforms taking cover behind a wall during a military training exercise on a sunny day.

    Private Community

    Join our closed circuit community Server, this is where we interact and build our community with you. Iron sharpens iron.

  • A soldier in camouflage uniform aiming a rifle with a silencer, wearing tactical gear and a helmet, on a rooftop during daytime.

    Mission Training

    Weekly missions per Red, Green and Blue Teams, monthly joint forces missions and a range of social events.

  • A man and woman smiling and leaning against a tree outdoors, dressed in outdoor jackets, in a black and white photograph.

    Member Only Swag

    Access limited edition and one-off member only clothing, gear and awards at discounted rates.

  • Close-up of a black patch with a Viking skull emblem, featuring a helmet with horns, sewn onto textured fabric, likely from a backpack or tactical gear.

    Challenges & Awards

    We run hell-week challenges designed for you to test yourself in a gruelling set of training events over the course of a week.

  • Laptop displaying workout and athlete tracking dashboard with session details, analytics, and trainer messages.

    Guide Packs & Tutorials

    All you need to know to easily get the best of all the services we offer, as fast as possible and without any fuss.

  • Diagram of a Glock 17 Gen5 MOS handgun with labeled parts including the slide, barrel, grip, trigger, and sight system, alongside an external magazine and additional accessories.

    Geek out on Gear

    We love guns, gear, military swag, games and having a laugh. Regular BBQ and Beer nights take place.

  • A man performing a workout in a gym, lifting dumbbells with a focused expression.

    Exercise Library

    Access thousands of exercise video demonstrations showing you proper form, muscles involved and linked exercises.

  • A female athlete preparing to lift a barbell with weights at a gym. She wears a black tank top with the words 'Ritual Strength' and a logo, black shorts, and knee-high socks. The gym has weights on the floor and walls with signs and posters.

    PDF Programs

    Download any of our PDF programmes for free as well as other useful guides and documentations

  • A woman in athletic clothing performing an abdominal exercise on a mat in a dark environment.

    TrainHeroic Programs

    Choose from our existing suite of TrainHeroic programs and request these be added to your calendar.

  • A man wearing a cap, sunglasses, and a face covering, dressed in tactical clothing, outdoors in a natural setting.

    Members Only Articles

    Training, life, parenthood and faith, we cover a lot with our in house articles and videos, all free for members

  • A presenter stands on stage pointing at a large screen displaying app interfaces during a presentation in a dark auditorium filled with an audience

    Member Q&A Sessions

    Training, life, parenthood and faith, we cover a lot with our in house articles and videos, all free for mem

  • A soldier in camouflage gear holding a rifle, wearing a helmet and headset, in an outdoor setting with other soldiers and vehicles in the background.

    Choose Your Team

    If you want to go fast go alone, if you want to go far go together. Join one of our teams and conquer challenges together.

  • We Deliver, You Execute

    This leaves you to do what you do best, leave the rest to us. We will deliver your programme to your phone or tablet, ready for you, whatever the day brings, and we'll keep you accountable. We’ve managed the busiest schedules and know how to keep you active and consistent even during the busiest periods.

  • A man sitting on a wooden deck, stretching with his legs extended and reaching towards his toes, with chairs and houses in the background.

    Flexibility & Adaptability

    Our programming is designed in such a way that whether you’ve a full gym at your disposable, or just a hotel room floor, we make sure you’ve got the right exercises to achieve your goals. We focus on fundamental movements agnostic of what equipment is used, we’ll make sure you get the workout you need.

  • Four soldiers in combat gear, wearing helmets and backpacks, walking through a smoky or foggy environment, possibly on a battlefield.

    Brotherhood & Camaraderie

    Echo Force operates through a structured team based and immersive framework designed to drive engagement and results. Members participate in 5 days of Strength & Conditioning training each week, tailored across multiple disciplines to develop holistic fitness. Each week culminates in a real world mission reenactment.

  • A soldier in tactical gear aiming a rifle in a smoky outdoor environment, with another soldier in the background also in tactical gear.

    Your Data, Our Expertise

    Our data driven onboarding approach, and ongoing tracking means we know exactly how to tailor your training. We will work with you to marry training to your diary. We mandate our members follow long term, data driven and effective training and not yo-yo cookie cutter programs, the results speak for themselves.

Our Clients

  • A middle-aged man wearing a dark suit, white shirt, and a blue striped tie, standing against a gray backdrop.

    "Hard Way Fitness took a difficult set of requirements, that limited a lot of common training methods, and found ways and means to still get the job done. Everything I needed was in the palm of my hand with the TrainHeroic app and coaches were on hand for feedback and support

    Liam, Retired Engineer Power Generation

  • A young man with short brown hair and a beard, smiling, wearing a gray button-up shirt, against a plain light gray background.

    "Maintaining fitness was difficult considering my desk job. The discipline and routine of this programme ensured I was fit and ready. Staying disciplined over the programme thought me resilience and there was real accountability. It made showing up for training so much easier and effective".

    Eric , Founder Velacor

  • Man with glasses and a beard laughing at a formal event

    "Big lifts, big numbers, and big gains. Having a programme tailored to me is an Awesome feeling, TrainHeroic shows me how I'm doing and combining the Hardway Fitness has given me a great awareness of my ability and my potential, kept me very motivated to stay on track."

    Jeff, FX Trader

  • A black and white close-up photo of a woman with long hair, makeup, and wearing earrings, looking directly at the camera.

    "Hardway Fitness has changed my training style to a much more efficient and better method. Using the TrainHeroic app made sessions very easy to follow and kept me accountable. I Would highly recommend Hardway Fitness for all levels of skills and experience."

    Susan, Senior Consultant

  • "I've used the Hard Way Fitness for my training needs for several years now, including before, during and after two pregnancies. It's enabled me to train long term, stay injury free and keep fit. Can't recommend the Hard Way Fitness enough for online training and support."

    Agniezka, Corporate Actions

  • A man surfing on a wave in the ocean.

    "Stephen from Hard Way Fitness and I did our Strength and Conditioning, Functional Screening and Personal Training Courses together, he is all about the 'Personal' aspect first and foremost making sure programmes fit and work with you, and training second, not to say the Training isn't also top class".

    Michael, Founder Surf'SUP SurfSchool

  • Dublin City Exiles Rugby League Football Club logo with a crest featuring a lion, a wolf, a kangaroo, and a lion, surrounded by green foliage, and the word 'FINALISTS' below.

    "Stephen at the Hard Way Fitness trained the senior exiles team for a couple of sessions as part of warm-up preparation for training mid-season, feedback was always positive and there was a particular lunging, squatting and push-up sequence the lads won't forget anytime soon.".

    Dublin City Exiles Rugby League Team

  • Marathon runners finishing race at the end of a crowded course, with spectators and race officials around, under a red banner that reads 'great Ireland run' and 'SPAR' branding.

    "Working with the Hard Way Fitness, we focused on using strength training to improve my running abilities, specifically for marathons. The programme and training gave are top class and I was able to improve my time and we worked on some weaker areas too so I felt more confident."

    Louise, Legal Counsel

  • "4 kids means time is of the essence for me when it comes to training. Hard Way Fitness analysed my week and found two spots for me to train and with a little bit of planning I was able to implement it, the accountability helped a lot. The Programme was exactly what I needed".

    Małgorzata, Civil Servant

  • "Stephen and I were in the same army recruit platoons throughout training and beyond. Stephen always displayed very high levels of fitness and resilience thanks to the way he designed and implemented his own training. A lot of people took notice and he supported many of us in achieving the fitness standards"

    Ilze, Emergency Medical Technician

  • Stephen & I studied at Setanta College for our PT and S&C qualifications, he was all about the detail but keeping things simply and straightforward for clients, he's a strong communicator and knows how to drive a person to the outcome they want, in the time they have"

    Philip , Founder Philip Byrne Online Coaching

  • Line of soldiers in camouflage uniforms and brown berets, standing at attention, with firearms, during a formal military event.

    Wsparcie, cenne wskazówki i precyzyjnie opracowany plan treningowy od Hard Way Fitness pomogły mi w przygotowaniach do służby wojskowej i osiągnięciu zamierzonych celów. Łatwo było mi pogodzić pełnoetatową pracę, obowiązki rodzinne i przygotowania do dodatkowej roli w wojsku.

    Katarzyna, Wojska Obrony Terytorialnej

Below are examples of our in house unique challenges.

A fitness workout plan titled 'Swing When You're Winning' displayed on a screen with a monochrome background photo of a woman exercising, showing a list of exercises, repetitions, and calorie counts, from beginner to advanced levels, provided by Hard
A fitness workout plan titled 'Hubbub' with details about duration, level, style, a workout list, notes, and a logo at the bottom. The background features a woman exercising in a gym.
A woman performs a workout in a gym using various equipment, including a rowing machine, barbells, and an ERG bike, with fitness instructions overlayed on the image.
Workout plan titled Perseverance Series - Ache from Hard Way Fitness, including exercises like rowing, kettlebell swings, erg bike, goblet squats, treadmill run, push-ups, kettlebell press, walking lunges, with details and instructions.
Kettlebell workout plan details for Kettlebell County, including exercises, repetitions, and safety notes, set against a black and white background of gym equipment.
A woman performing a deadlift exercise in a gym, with weight plates on the floor behind her. Overlaid text describes a workout routine called 'Death Lifts' for 48 minutes, including deadlifts and pull-ups, with tips and instructions for proper form.
Workout plan titled 'Row, Row, Row your Boat' detailing a 40-minute intermediate rowing workout with multiple rounds of rowing, walking lunges, prisoner squats, walkout push-ups, pull-ups, and a final 1,000-meter row to beat the initial time, includi
Workout plan titled 'Swingers' with details about duration, level, and style. Contains instructions for a high-intensity circuit workout including kettlebell swings, push-ups, walking lunges, pull-ups, running, kettlebell goblet squats, and burpees.

Access Thousands of Exercise Guides and Demonstrations

Meet Your Coach

Stephen Mooney

Founder & Head Coach Hard Way Fitness

My health and fitness journey started in 2012, by that point I’d let it get very bad. Physically I was weak, regularly sick, unhappy and had some signs of early stage diabetes as well as undiagnosed pains and aches across my body.

My career suffered as a result and did so for many years. I didn’t have the energy or state of mind to deal with the rigors of corporate management.

There was no catalyst, or single solution for me back then. Instead it was a long haul journey of trial and error to get back to health and fitness. I tried and failed a lot and never managed to string together a consistent campaign against the habits that were holding me back.

It was in this struggle and constant stream of failures that the Hard Way Fitness, and the C-Suite Programme was born and given its Baptism of Fire. Hard Way Fitness began as a personal diary, a tool for self-accountability, with reminders, plans, photos and whatever I could think of to motivate me to exercise during the busiest days.

Over time, it transformed into something much bigger. It became a movement to empower others to rewrite their stories through fitness. From the corporate world and martial arts to military service, each step of my journey shaped the programme I stand behind today.

I have qualifications in personal training, functional screening, and strength and conditioning from Setanta College Ireland, alongside degrees in business and finance from University College Dublin, my journey has been and continues to be one of continuous growth. So can yours.

Connect with me on LinkedIn

Nothing is Expensive or Cheap, there is only Good Value for Money

All able bodied men and women are eligible to apply, we are selective but not exclusive in our clients as we require commitment and collaboration over several months to effect the changes required, teach the skills needed, and share the knowledge and aptitudes that will set you apart. There is nobody else with our combined military experience, and of working in corporate roles who can give you what with community can.

Your attitude and commitment is far more important than your current state of fitness.

Become the greatest that has ever lived in your bloodline.

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